There are various types of business models that most companies fall into. Many of those operate under the basic categories of manufacturer, distributor, retail or franchise.
Business to business B2B 1. The main purpose of the business to business marketing is to meet the needs of other companies and businesses, although ultimately consumers drive the products these businesses offer opening doors, n.
Dell is a largest direct-sale computer vendor in the whole world. Dell Computer Corporation sells desktop personal computers, notebook computers, network servers, and a variety of computer peripherals and software reference for business, The main selling product for Dell Company in business is selling server to other company.
Selling server is the main direction for Dell to get more profit and more customers. They are four tasks to complete in this assignment. For the first task is about comparing the differences between business to business B2B marketing and business to consumer B2C marketing.
The second task was asked to explanation of the marketing mix of server produced by Dell Company and the key unique features in each element of the marketing mix of their server. The third task consists of the illustration of the organizational buying decision process for Dell Company.
The final task is about the explanation of the market segmentation strategies used by the Dell Company for their server. Business to Business B2B Marketing definition is product marketing companies or other organizations for the production and use of goods in general The business models used by dell information technology essay in business operations, such as office supplies, or resold to other users, such as wholesalers sell to retailers.
Business to Consumer B2C Marketing definition is a common term for all the company to use when searching for the type of business that going to run.
Besides that, Business-to-consumer companies are more focused on selling their products to individuals and marketing for personal use. Other than that, they also offer packaging options that are appropriate for individual consumption study, Yet, the characteristics for these two kinds of markets are totally different.
Business-to-Consumer B2C Marketing Business-to-Business B2B Marketing Market Structure and Demand — contain more but smaller buyers — more elastic demand — affected more by price changes — contain fewer but larger buyers — more inelastic demand — not affected as much by price changes Types of Decisions and the Decision Process — buying decision process is more simple — buying decision process is more complex Table 1: Below are the following comparisons of the few differences between these two types of markets.
Besides that, compare with business to business B2B marketing, business-to-consumer B2C marketing are totally different because there are a lot of buyers in the business-to-consumer B2C marketing, but all of them would just purchase a small amount of products from the companies.
For example, other big companies will purchase a large amount of server from Dell Company in business to business markets. Dell Company will produce an amount of server only just for the company that order from them.
It was because big companies are the main customer for dell because they are the one that will purchase a large amount of server from Dell Company and they can earn more profit. Besides that, business to consumer B2B marketing is customer will only purchase one or two server from Dell retailer and it earn little profit from it.
In the other hand, demand in business-to-consumer B2C marketing is more elastic, whereas the business-to-business B2B marketing has inelastic demand.
Furthermore, the total amount of server demand in business market will not make a big impact on the price because nowadays quality is more important. Meanwhile, in business market other company will continue purchase server from Dell no matter the price increased or decreased because they know that Dell has the quality assurance.
For business to business B2B marketing buying decision, these come after a long process and probably discussion with committee and only make the final decision.
In the other hand for business to consumer B2B buying decision are opposite with the business to business buying decision, because consumer might discuss major purchases with partners or friends, but ultimately it is usually one person making the decision. Consumers are more liable to make impulse purchases than businesses chron, Business customers often look for specific product attributes such as economy in cost and use, productivity, and quality.
Additionally, B2B purchasers generally spend more money, as the buying process tends to be more complex and lengthy bundless, Dell is as an example, dell supply their server to the retailers and companies in business to business markets when the order has been make. Dell will supply their servers when the total payment and order has been received.
When send the order it mean that already make the right decision on purchasing which server from dell and it was the buying decision process. Business to consumers B2C marketing are totally different from business to business B2B marketing.
Business to Consumers B2C marketing is consumer take a time to think on the product weather is it worth to buy, the product quality good enough for the price and should need this product.
Marketing Mix meaning is some of the ideas and plans followed by sales representatives to promote a particular brand or product mixture known as the marketing mix. Some of the concepts and ideas that are combined together to draft a final strategy helps in creating a brand that is popular among many of the marketing mix management study guide, The marketing mix refers to a standard strategic tool used by a lot of companies to promote and sell their products in the market.
This kind of tool consists of four basic elements that are commonly termed as the 4Ps of marketing mix, which is product, price, place, and promotion.
A complete set of marketing mix not just only about these 4Ps, but also includes another three elements, they are process, people and physical evidence.
So Dell company does the same, Dell company will also implement their own marketing mix on their own servers and products to promote and sell to other company in business market.
Below will explain the 4Ps of marketing mix of Dell server, they are product, price, place and promotion. Besides that, Dell Company also believes that, marketing is not only about just providing products or services but it is also essentially about providing changing benefits into the changing needs and demands of the customer marketing 91, n.*IMPACT OF INFORMATION TECHNOLOGY IN BUSINESS COMMUNI*CATION We are in the midst of a third major revolution in human civilization.
First there was the Agricultural Revolution, then the Industrial Revolution, and now we are in the Information Revolution. like eBay, Dell, and Amazon, for example, to the ways they used new technologies—not just to business—new ways of doing business enabled by information technology.
Research on e-business models has focused primarily on two complementary streams: taxonomies of business. EBSCO Research Starters B2B Business Models Essay by Ruth A. Wienclaw, Ph.D. that has been enabled by information technology is the Dell business model.
As shown in Figure 3, in this model, orders for computers are . A business model is the way that a company sells products to its customers, according to Online Business Watch.
There are various types . Improve the navigation function Dell should improve the navigation from INTERNET BB at UCSI. EBSCO Research Starters B2B Business Models Essay by Ruth A. Wienclaw, Ph.D. that has been enabled by information technology is the Dell business model. As shown in Figure 3, in this model, orders for computers are placed with Dell by telephone or through the.