Case study of arrow and the apparel industry and answer

Whatsapp Ten years ago, Arvind Clothing Ltd.

Case study of arrow and the apparel industry and answer

What this brought to India was not just another premium dress shirt brand but new manufacturing philosophy to its garment industry which combined high productivity, stringent in-line quality control, and a conducive factory ambience. The conditions inside — with good lighting on the workbenches, high ceilings, ample elbow room for each worker, and plenty of ventilation, were a decided contrast to the poky, crowded, and confined sweatshops characterizing the usual Indian apparel factory in those days.

This was installed, not to save labour but to ensure cutting accuracy and low wastage of cloth. The over two-dozen quality checkpoints during the conversion of fabric to finished shirt was unique to the industry. It is among the very few plants in the world that makes shirts with 2 ply s and 3 ply s cotton fabrics using 16 to 18 stitches per inch.

In Marchthe Bangalore plant could produce stain-repellant shirts based on nanotechnology. The reputation of this plant has spread far and wide and now it is loaded mostly with export orders from renowed global brands such as GAR, Next, Espiri, and the like.

Recently the plant was identified by Tommy Hilfiger to make its brand of shirts for the Indian market. As a result, Arvind Brands has had to take over four other factories in Bangalore on wet lease to make the Arrow brand of garments for the domestic market.

In fact, the demand pressure from global brands which want to out outscore from Arvind Brands, is so great that the company has had to set up another large for export jobs on the outskirts of Bangalore.

The new unit of 75, sq. Among the cutting edge technologies deployed here are a Gerber make CNC fabric cutting machine, automatic collar and cuff stitching machines, pneumatic holding for tasks like shoulder joining, threat trimming and bottom hemming, a special machine to attach and edge stitch the back yoke, foam finishers which use air and steam to remove creases in the finished garment, and many others.

The stitching machines in this plant can deliver up to 25 stitches per inch. A continuous monitoring of the production process in the entire factory is done through a computerized apparel production management system, which is hooked to every machine.

Because of the use of such technology, this plant will need only persons for a capacity which is three that of the first plant which employs persons.

Exports of garments made for global brands fetched Arvind Brands over Rs. In fact, with the lifting of the country-wise quota regime inthere will be a surge in demand for high quality garments from India and Arvind is already considering setting up two more such high tech export-oriented factories.

It is not just in the area of manufacture but also retailing that the arrow brand brought a wind of change on the Indian scene. Prior to its coming, the usual Indian shirt shop used to be a clutter of racks with little by way of display.

What Arvind Brands did was to set up exclusive showrooms for Arrow shirts in which the functional was combined with the aesthetic. Stuffed racks and clutter were eschewed. The products were displayed in such a manner that the customer could spot their qualities from a distance.

Case study of arrow and the apparel industry and answer

Of course, today this has become standard practice with many other brands in the country, but Arrow showed the way. Arrow today has the largest network of 64 exclusive outlets across India.

It is also present in 30 retail chains. It branched into multi-brand outlets inand is present in over select outlets. From just formal dress shirts in the beginning, the product range of Arvind Brands has expanded in the last ten years to include casual shirts, T-shirts, and trousers.

In the pipeline are light jackets and jeans engineered for the middle age paunch. The company has also announced its intention to license the Arrow brand for other lifestyle accessories like footwear, watches, undergarments, fragrances, and leather goods.


He expects the turnover to cross Rs. Arvind Brands licensed brands Arrow, Lee and Wrangler had grown at a healthy 35 per cent rate in and the company planned to sustain the growth by increasing their retail presence. Arvind Brands also widened the geographical presence of its home-grown brands, such as Newport and Ruf-n-Tuf, targeting small towns across India.

The company planned to increase the number of outlets where its domestic brands would be available, and draw in new customers for readymades.

To improve its presence in the high — end market, the firm started negotiating with an international brand and is likely to launch the brand. The company has plans to expand its retail presence of Newport Jeans, from outlets across towns to outlets covering towns.Vintage Motorcycle Ads, Articles, Road tests, back-issue motorcycle magazines & more!

BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard. Arrow Electronics as a leading distributor of electronic parts faces new challenges and competitors with the advent of the information age.

Profit margins had been steadily increasing through the 80 fs and early 90 fs with Arrow fs closest competitor trailing in sales by 20% as recently as Search the RepHunter database.

Click Find Sales Reps or Find New Lines. Enter a keyword in the Search box below the form that describes the business of the customer the rep sells to. Apparel Case Studies Prasanta Sarkar Mar 3, Edit this post This is a database of e-publications, Fact sheets, Articles and Case Studies related to apparel industry.

Case study of arrow and the apparel industry and answer

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